Online survey experiments
 

SMMX21: Research methods in social science VT25

nils.holmberg@iko.lu.se

Presentation

  • strategic communication
  • branding, marketing
  • quantitative methods


  • cognitive science
  • visual attention
  • web experiments

Canvas page

Overview

Survey design

Survey experiment

Descriptive analysis

Inferential analysis

Analysis software

Let’s build!